What You Need to Know to Run an Ad Campaign

Posted by Sharon Kehnemui on December 8, 2017

There are five major components to good advertising copy, and the order of these is essential to success:

· Command Attention

· Showcase Benefits of Products/Services

· Prove the Benefits

· Persuade People to Embrace the Benefits

· Call to Action

call to action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

Let’s take a minute to talk about each of these components:

1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.

2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer. DON’T MISTAKE BENEFITS FOR FEATURES! It’s not what your product does, it’s how it helps the client!

3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.

4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.

5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services, but they have to ACT. Offer a freebie, a booklet, sample, product, bonus, demo, consult, limited time price, the list goes on, but GIVE THEM A REASON. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness.

We can help you with this too. Try our FREE test drive to learn how to put together great advertisements from some of the best in the business.

The Many Benefits of Direct Response Marketing

Posted by Sharon Kehnemui on September 10, 2017

Direct response marketing is a form of marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding and products, explain the reason you do what you do, and capture information about your prospective clients. Customers nowadays prefer this because they are offered the opportunity to respond voluntarily, whether by signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

Jay Abraham says of direct response marketing: “I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.”

So, what does direct response marketing look like? Well, it comes in many forms, including:

· Direct mail

· Print ads

· Radio and TV ads

· Coupons or other incentives

· Telemarketing

Some of the advantages of direct marketing are:

· A great filler during lulls in business

· Productive way to communicate and empower you to create more relationships

· Great opening to up- and cross-sell to current customers

· Low-cost technique to rustle up new business

· Good leveraging tool to turn small sales into large sales

· A quick supplement to your current marketing program

· Cost-effective method to reach target markets

· A clear marker for measuring results

· An ability to reach outside your local area for new business

· Increased effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

How to Create Effective Ads

Posted by Sharon Kehnemui on August 31, 2017

Hands exchanging keysGood advertising copy is art, not science, but there is a formula. Five major components are needed to create effective ads, and you need to follow them in order to see successful results. They are:

· Command Attention

· Showcase Benefits (Not FEATURES of products and services)

· Prove the Benefits (This one is your biggest challenge)

· Persuade People to Embrace the Benefits

· Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products and services offer and showcase that in a persuasive way. You need to emphasize results!.

Here’s what each of these components does:

1. Command Attention: This is usually accomplished with the headline. Just like when you decide to click on a news article, you do it because the headline was an attention-getter that made you want to know more. This is true of your products and services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products and services. The headline is the advertisement for the advertisement.

2. Showcase Benefits: What’s the difference between benefits and features? A feature tells you what the product or service does. A benefit tells people how they win from using the product. You have to showcase the benefits of your products and services by demonstrating how they will solve or prevent a problem. The customer needs to know what’s in it for them. Include useful, factual, and clear information to show precisely what the benefits are and how they are going to help the customer.

3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance. Testimonials are a favorite for many business owners, but proof is often in the data, so if you’re going to get a testimonial, make sure people can provide tangible evidence, not just feel-good responses, though that’s important too.

4. Persuade: You need to add compelling reasons for your potential customers to purchase your products and services. Getting over the resistance to purchase is the key here. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.

5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services. Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price … the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too.

Try our FREE test drive to learn how to put together great advertisements from some of the best in the business.

The Ease of Direct Response Communications

Posted by Sharon Kehnemui on August 14, 2017

direct response marketing
Direct response marketing is a form of marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, and to present your branding, products, and the reason you do what you do.

This a great way of marketing for customers, because they get to decide whether to respond, and interact with you, whether it’s by receiving a newsletter, or posting a comment on your site or blog, or choosing among products from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

· Print, radio, or TV ads

· Social media lead generation ads

· Coupons and other incentives

Some of the advantages of direct marketing are:

· A great way to use free time during lulls in business

· A productive path to communicate and empower you to create more relationships

· A direct opportunity to up- and cross-sell to current customers

· A low-cost method to rustle up new business

· A smart tactic to turn small sales into large sales

· A direct supplement to your current marketing program

· A cost-effective tool to reach target markets

· A clear mechanism for measuring results

· A new course to reach outside your local area for new business

· A useful tool to increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Kickstart Your Marketing: Communicate With Customers

Posted by Sharon Kehnemui on August 7, 2017

There are three marketing activities that are the most important tools you must do to get and keep new customers. They are the tools to communicate with your clients and potential customers, and they all involve you!

You won’t believe how simple it is to do. Here’s how:

1. In person — Meet with customers and/or clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.

2. Follow up mail — Always send a follow up mail about what you talked about, new agreements or partnerships made, and expressing thanks for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.

3. Phone calls —  Pick up the telephone to call! Follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully. No one wants to make phone calls anymore but they are essential!

None of these will work if you don’t have a quality product/service to back you up, but they are vital to locating,  acquiring, and KEEPING clients.

So now that you have that figured out, here are some key steps for making those start-up marketing tools useful. Knowing these and it will make those conversations easier to have:

1. Research potential customers, buyers, competitors, and their preferred methods of distribution.

2. Take a hard look at your product from your customers’ perspective and see what it needs to be successful. Ask them!

3. Develop systems for contact follow-through, quality control standards, and customer service.

4. Develop a post-sale follow-up system to keep communicating and to build on your current relationship, which increases future purchases.

And just remember how management consultant Peter Drucker looks at marketing: “Marketing and innovation produce results; all the rest are costs.”

These tools will help you put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way. The tools offered in our FREE test drive offer these very same things.